Rent Is Due was founded in Washington DC in 2014. It was first spotted on the heads of kids, and soon other creatives alike. Within months the brand attracted a cult following that would soon take the entire area by storm. Up until 2016 it was nearly impossible to purchase Rent Is Due Gear outside of the DC Metropolitan area. Rent Is Due Gear isn't trendy, its just a reminder to stay up on your shit.

Visionary: Franklin "APT 50" Thompson

Photographers: Kevin Wilson & Andy Deleon

Lifestyle Division: Tony "TO" Hansford

Real Niggas Will Never Perish